Rare Pride Training Centers
A partnership with the University of Kent at Canterbury (United Kingdom) and the University of Guadalajara (Mexico)
Each Pride campaign begins with 10 weeks specialized training for the campaign coordinators—who are typically employees of protected areas, forestry departments or conservation NGOs. Topics include the principles and techniques of ecology, education, evaluation, communication, and social marketing.
Rare’s training centers were designed to prepare these individuals to implement successful awareness raising campaigns, while meeting the increasing need for more professionally trained conservation educators.
Each training session is held at one of two participating universities: the University of Kent at Canterbury in the United Kingdom (course in English) and the University of Guadalajara in Mexico (course in Spanish). After completing their field-based Pride campaigns, campaign managers return to the university for two weeks to complete the evaluations of their projects.
As an added incentive for the campaign coordinators, the participating universities offer an official diploma in Conservation Education for those who successfully complete their Pride campaigns and the university-based coursework.
Training Course Description
Campaign coordinators receive formal training at a university immediately before and immediately after implementing their field-based Pride Campaigns.
Pre-Campaign Training: Ten weeks
This “classroom” phase at the university combines intensive academic modules with workshops on practical techniques. Taught by university faculty and Rare education specialists, each core module provides 20 hours of instruction, through lectures, seminars, and local field studies, plus individual and group assignments.
The modules are as follows:
Methods of Study: Locating and using environmental information in the electronic age
Introduction to Biodiversity
Social Science Approaches to Environmental Understanding
Ecology of Habitats & Populations
Conservation and the Law
The Marketing and Economics of Conservation
Additionally, through a series of workshops, students learn practical techniques for conservation education. The workshops cover the following main topics:
Opinion Measurement and Evaluation (covers surveys, focus groups, and results-analysis software)
Communicating Conservation (covers public speaking, use of materials and props, and message, script, and lesson plan development)
Post-Campaign Training: Two weeks
At the close of the field-based campaigns, participants return to the university for a final two weeks of workshops and seminars lead by their professors and Rare staff. Campaign managers report on and evaluate the results of their campaigns, and create follow-up plans for their site education programs.